How to Create a LinkedIn Company Page

Quick Tips

• Set up a LinkedIn company page to make more of your time on LinkedIn.
• All you need is some basic info about your business.
• You can set up the page on a desktop or mobile, but it’s easier on a desktop.

With more than a billion users LinkedIn is the No. 1 professional network in existence today. If you want to find a job, network, connect with companies, or do pretty much anything else business-related, this is the place to be. If you are a business owner or a manager, setting up a company page is a terrific way to get more from the platform.

With that in mind, this guide explores how to create a LinkedIn company page with a simple step-by-step list of instructions.

How to Create a LinkedIn Company Page on Desktop

Step 1: Click the “For Business” icon located in the top-right corner of your LinkedIn home page. It looks like a square made up of smaller squares, and it says “For Business” underneath it.

Step 2: Click on “Create a Company Page +.” You should see it at the bottom of the drop-down “For Business” menu.

Step 3: Click on “Company.” Then start filling in all the relevant info about your business on the next page. That includes your organization’s name, website, and the industry in which it operates. You’ll also be asked how big your business is, and you’ll have a chance to upload a logo if you like. Note that you don’t need to fill out all the boxes, just the ones with asterisks.

Step 4: Once everything’s filled in, all that’s left to do is tick the verification box at the bottom, next to the “I verify that I am an authorized representative…” message, and click “Create page” to bring your LinkedIn page to life. After that, you can go on and start filling out your new page and using it to make connections.

How to Create a LinkedIn Company Page on Mobile

If you’re on mobile, you might expect the LinkedIn app to offer a similar method for how to create a company LinkedIn page. However, at this time, it does not. You can still make a page on mobile, but you have to work around the app’s limitations. Here’s how:

Step 1: Don’t open the LinkedIn app, as you won’t need it. Instead, open your favored mobile browser, like Chrome or Firefox. Head to LinkedIn.com and log in to your account.

Step 2: If you’re not already in “Desktop mode,” you now need to switch to it within your mobile browser. The way to do this varies from browser to browser. Usually, all you have to do is open the menu (a three little dots icon) and find the button to switch to “Desktop view.”

Step 3: Find and tap on the “For Business” button in the top-right corner of your screen, and then select the “Create a Company Page” option.

Step 4: Select the “Company” option from those provided. Then, enter all the relevant details of your company on the next page, like your company’s name, industry, tagline, logo, etc.

Step 5: Tick the “I verify…” box once you’re done, and then click “Create page” to finish the process.

How to Create a Good LinkedIn Company Page

Now that you know how to create a LinkedIn company page, you’ll need to manage and use your page effectively to get the most out of it. Here are some best practices:

• Post or share content regularly through your page to give your followers a reason to check it out.
• Add attractive images and other visuals (infographics, for example) to your page to make it pop.
• Make sure you fill out your page with many details, especially the “About” section, where you can tell your brand’s story.
• If you don’t have time to manage the page yourself, assign one or more team members or employees as “Admins” to respond to comments and post content on the company’s behalf.
• Engage with other users’ content, especially your followers, with likes and comments.